I subscribe to a lot of newsletters (both by email and rss feeds). One particular newsletter I was receiving publish 6-days a week so it was a bit much for me (the content is fine though ) and I decided to unsubscribe.
When clicked on the unsubscribe link, I was brought to a page that was absolutely brilliant (click on the image for a larger image):
Instead of just letting their hard-earned subscriber go into the wind - they managed to salvage me as a subscriber by offering me a choice to receive a weekly summary rather than daily emails. That was just what I needed, I thought the content was useful but just couldn’t keep up with the daily emails.
They read my mind.
If you publish/post a lot during the week, do you make such an offer to salvage potential lost subscribers?
Think of all the possible reasons your subscribers would want to unsubscribe and offer a suitable alternative to salvage these subscribers.
It’s already hard enough to gain subscribers and their attention in this attention-deficit world - so try this technique to recapture your audience.
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