The one we used to go to was great, it was run by this nice couple who always remembered are names and had a smile for us everytime we showed up. It made us happy to go there and give them our business. It’s not that the laundry was any cleaner or cleaned any faster.

We just had a nice feeling going there. But all that changed when the couple sold the business to a new owner.

We gave the new proprietors a chance but it just wasn’t the same.

What did they do wrong?

• They always had a hard time finding our laundry
• They always looked like they hated seeing a customer show up
• They never asked us for our names nor remembered who we were
• Worst of all, they never seem to smile

So, the next time you have a chance to interact with your customer, give them a smile and make them feel nice.

And they’ll reward you with their business and not go to your competitor.