Entries Tagged 'Marketing' ↓

I subscribe to a lot of newsletters (both by email and rss feeds). One particular newsletter I was receiving publish 6-days a week so it was a bit much for me (the content is fine though ) and I decided to unsubscribe.

When clicked on the unsubscribe link, I was brought to a page that was absolutely brilliant (click on the image for a larger image):

Instead of just letting their hard-earned subscriber go into the wind - they managed to salvage me as a subscriber by offering me a choice to receive a weekly summary rather than daily emails. That was just what I needed, I thought the content was useful but just couldn’t keep up with the daily emails.

They read my mind.

If you publish/post a lot during the week, do you make such an offer to salvage potential lost subscribers?

Think of all the possible reasons your subscribers would want to unsubscribe and offer a suitable alternative to salvage these subscribers.

It’s already hard enough to gain subscribers and their attention in this attention-deficit world - so try this technique to recapture your audience.

I was watching a British made series about entrepreneurship on the weekend. The focus of this episode was a pair of couples who started a hotel.

They invested a lot of money into the hotel (furniture, renovations, etc). When they opened for business they seemed to have one problem: no guests!

Only after they were bleeding so much cash that they almost had nothing left did they realise that they had to get moving on marketing and getting guests into their hotel.

Lesson learned?

The first thing you need to do before starting any business or venture is to ask yourself:

“How do we sell this?”

Only once you’ve figured out how to do this, should you even consider moving onto the next phase of your business.